Storytelling is based upon the uniquely human capacity to symbolically classify experiences, link them, and then share them.
Captured in symbols and an extremely evolved iconography, popular, recurring themes become folklore in our world today. New generations lead to new realities, branding their own history to a global audience.
Our job is to develop the strategies that link brands with consumers, transitioning the consumer experience into a consumer behavior.
More KKM thoughts on our blog.
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