"What's required is an understanding of a consumer's needs, not their product wishes. Remember the book Who Moved My Cheese?

Maybe the better question is, should we still be looking for it?"

custom brand strategies

Our strategy is based upon a single touch-point that is centered on our client’s consumer. We ask ourselves these simple questions:

  • What is the promise?
  • What is the take-away?
  • How do you want to be remembered?
  • What does your brand mean to the consumer?
  • What emotional experience do you own in the consumer’s mind?
  • How does it manifest itself in the marketplace?
  • Is it authentic, irreplaceable and relevant?
  • Which the consumer product strategy allows your brand to define a category?
    • Trademark licensing
    • Endorsement
    • Co-brand
    • Sub-brand
    • Promotional Brand
    • Content
    • Celebrity
    • Intellectual Property



© 2009 kkmbrands
Our proprietary mapping process is a seamless discipline, reflective of our brand strategy development, marketing and licensing expertise