Scott Shaw

scott.shaw@kkmbrands.com

New Media Advocate
 

bio

As an accomplished executive with an acknowledged record of success in all aspects of “New Media and Experiential Marketing.” Mr.Shaw focuses on the immersive relation between brands and new technology. He is President of kkm Watermark Media.

His creative and keenly relevant insights into the convergence of new media marketing, brand building and the delivery of technology provides him with an opportunity to work with of the world’s largest brands including Mattel, Coca-Cola, LEGO, Sony, Marvel and Warner Bros. and become the champion for recognizing brand experiences including: Lord of The Rings, Barbie (NYC and Shanghai, China), Hot Wheels and Starbucks as major brand extension strategies.

Scott is exceptionally creative when it comes to understanding a clients’ brand and the business goals. The objective is to deliver the best possible interactive or new media experiences. His project strengths are steeped in experience, bringing efficiency and a clear vision our clients.

Scott is exceedingly creative and continually goes the extra mile to understand his clients’ brand and business goals so that the best possible interactive experiences are created. Whether it’s online, in retail or a corporate environment, he directs specific attention both to the resulting experience for the end-user as well as the business needs of his clients. His project management strengths are based on solid ethics and he always looks to create a win-win for all parties on all of his projects.

Scott’s passion for art, artistic people and the creative process mixed with his curious obsession for technology, entertainment and gaming brought him to Texas A&M University and his earning a degree in Environmental Design and Visualization. His architectural education and subsequent practice with Morris Architects provided him with a well balanced approach to problem solving and experience building.

This holistic “complete brain” perspective proved to be beneficial for him during his opportunity to partner  in the conception strategy, planning and architecting of the Moody Gardens, Disney’s Feature Animation building in Burbank, California and Kelsey-Sebold clinics, among many others.