Welcome to KKM - Global Brand Strategies
"A brand is no longer a product, service or idea. It is a message that fulfills a fantasy, an expression and our identity."
our perspective
Storytelling is based upon the uniquely human capacity to symbolically classify experiences, link them, and then share them.
Captured in symbols and an extremely evolved iconography, popular,
recurring themes become folklore in our world today. New generations
lead to new realities, branding their own history to a global audience.
Our job is to develop the strategies that link brands with consumers,
transitioning the consumer experience into a consumer behavior.
More KKM thoughts on our blog.
articles
Interview with Ken Markman in The Licensing BookMovies, Myths and Messages:
"Perhaps we should all take the day off and go to the movies ..."
Hollywood Makeover
"Don't confuse crisis with change ..."
Mapping the "M-Gen"
"Taking control ..."
Five Future strategies…
“The Long-Awaited Promise: Content on Demand”
Cinco estrategias del futuro
Plot Points?
"Art as commerce! What a business."
For more information, contact us.