Ken Markman

Marketing and Licensing


Ken Markman is the managing partner and CEO of KKM Global Brand Strategies, a global brand strategy, marketing and licensing management company. Markman’s expertise crosses the boundaries of brand strategies, advertising and licensing consumer products, and entertainment marketing.

KKM clients include Medical Groups, Government agencies, Research firms, Designers, Investment bankers, Advertising agencies, media companies, animation and entertainment studios: Universal, Warner Bros. Digital, Content Films Europe, FOX, MGM, Paramount, SONY Pictures Studios in the US, Europe and Asia.


Corporate consulting and licensing strategies,

Brand Strategy,

International Licensing Agency representation,

Business development,


Corporate Identity,

Trademark, character, and media licensing programs,


Expert witness,

Lecturer, Instructor, and author.

He has served in senior management positions at Universal Pictures, 20th Century Fox, Wells, Rich, Greene, MTM Entertainment, Mattel, J. Walter Thompson Entertainment Group USA and Dino De Laurentiis Corporation, and has served as Officer and Director of the Board of Licensing International (LIMA), creating its first corporate identity program and Internet exchange. He is an expert witness on matters of intellectual property and rights of publicity.

Markman created the marketing campaigns for many culturally-defining motion pictures, including “The Empire Strikes Back”, “Kramer vs. Kramer”, “Sophies Choice”, “E.T.”, and “Scarface” and has managed and represented licensing programs from Barbie and Curious George to The Weather Channel, Pink Panther, Avatar to SONY “Ghostbusters” and D.C. Comics. He has marketed or licensed the rights to over 450 motion pictures and hundreds of hours of television, kid programming and cable programming generating brand licensing revenue in excess of $2 billion.

Markman has received numerous awards for branding, licensing and advertising. He is a frequent speaker and lecturer at USC Marshall School of Business, UCLA MBA Anderson School of Management, Loyola-Marymount, NYU Stern School of Business, Licensing International University, and The Beverly Hills Bar Association.

He is the recipient of the UCLAx “Outstanding Instructor of the Year Award” having lectured for twenty years, writing, compiling and editing the definitive academic reader, Entertainment Marketing and Global Strategies from UCLA Publishing, for Entertainment Studies and Performing Arts. He is widely published in domestic and international publications and legal journals.

Ken is a member [for thirty years] of the Academy of Motion Pictures Arts and Sciences, the Academy’s Animation Motion Picture Committee, and UCLA’s Advisory Board for Entertainment, Business, and Management.

Currently, he is writing a book titled, “BrandCulture…How brands and their messages are setting the New Cultural Agenda” and is producing a documentary from the 2017 bestselling book, Rule Britannia, When British sports cars saved a nation.

Profile: Four Seasons worldwide Magazine 2014, by Steven Beschloss

"Ken  has scored more than US$ 2 bn from licensing, marketed more than 450 movies and hundreds of hours of television. A self-described 'myth-maker of the storytellers'...he 'wanted to write his own story and established KKM Global Brand Strategies. He is an instructor at UCLA extension school focusing on both Marketing and Licensing.

Why do the ambitious who hear the siren call succeed? 'Talent..wins, it takes passion, persuasion, persistence and perseverance---and it's entirely personal.'